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5forces Carbonated Drink Imdustry in India and in the Us Essay

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International Competitive Analysis and Strategy

Strategy Project

Analysis of the carbonate drinks industry in India and in the US

Strategy project

i

TABLE OF CONTENTS 1 2 INTRODUCTION ........................................................................................... 1 Analysis of the Indian and the US markets .................................................... 2
2.1 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 General country characteristics ......................................................................... 2 Five forces analysis of the carbonate industry in India and the US .................. 2 Buyer Power .................................................................................................................................... 5 Supplier Power .............................................................................................................................. 6 Threat of substitute ..................................................................................................................... 7 Entry .................................................................................................................................................... 4 Internal Rivalry .............................................................................................................................. 2 Comparison/Conclusion: .......................................................................................................... 8

3 4 5

Strategic Recommendation: ............................................................................ 8 References ...................................................................................................... 10 Appendix ........................................................................................................ 11

Strategy project

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1

INTRODUCTION

Invented by Joseph Priestley in 1767, carbonate drinks have suddenly become one of the leading...

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"5forces Carbonated Drink Imdustry in India and in the Us". Anti Essays. 12 Dec. 2018

<http://snehaedu.com/free-essays/5Forces-Carbonated-Drink-Imdustry-In-India-547509.html>

APA Citation

5forces Carbonated Drink Imdustry in India and in the Us. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://snehaedu.com/free-essays/5Forces-Carbonated-Drink-Imdustry-In-India-547509.html