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BUSINESS PLAN               1

Heart’s Family Practice Business Plan
Amber Larson
Instructor: Garlyn Lewis
April 22, 2012

BUSINESS PLAN               2
Heart’s Family Practice Business Plan
Table of Contents
Page 3-5: Executive Summary
Page 5-7: Services
Page 7-8: Organizational Plan
Page 8-10: Marketing Segment
Page 10- : Financial Analysis

BUSINESS PLAN               3
Heart’s Family Practice Business Plan
Currently in this rural area of Southern California most medical offices are Internal Medicine or Specialty Care. In an effort to improve access to health care for all citizens of all ages we are looking to open a new up to date family medicine practice named Heart’s Family Practice. The business will be owned and managed by Dr. Heart who is also a sole proprietor. As owner he will be responsible for ensuring the general health of his patients, offering in house services not provided by other local medical facilities such as lab, x-ray and EKG’s. As owner he will also be responsible for creating a profitable business as a medical practice. Dr. Heart who has worked previously for Messier Medical Hospital will bring established patients to his new facility. He will also work closely with advisors from Hamster Medical Group to get the clinic started in the right direction with guidance from a well-known medical group from Northern California. Some of their staff will work with ours to ensure financial and management stability.
Dr. Heart will focus on treating and diagnosing all ages of patients while emphasizing preventive medicine and the overall health and wellness of his patients. Our small family practice will utilize new equipment in a brand new facility with trained staff members that will be able to optimize the care of each patient that steps into our doors. Heart’s family practice will put our heart and soul to provide the best possible medical care possible in order to give the best care for each...

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