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Channel Management In Unorganized And Modern Trade Essay

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Below is an essay on "Channel Management In Unorganized And Modern Trade" from Anti Essays, your source for research papers, essays, and term paper examples.

A Project Report


Field study for “Channel Management in Unorganized and Modern Trade”

Company Chosen-Reckitt Benckiser

No table of contents entries found.

A complete study for understanding of the channel management principles in FMCG and Durables in NCR region in traditional and modern trade.

About Reckitt Benckiser
Reckitt Benckiser is a leading company in the global household, health and personal care sectors. The company headquarter is located at Slough, U.K. The company has 42 manufacturing centers worldwide and has sales operations across 200 countries. The company has its strategies based primarily on 17 of its brands which fetch it as much as 62% of its total revenues.35% of the company’s revenues come from brands launched in the last three years. The major brands into which the company categorizes its brands are:
1. Surface care
2. Fabric care
3. Dishwashing
4. Homecare
5. Health and personal care
6. Food

Methodology Adopted
1. Field survey for data collection from retailers, distributors and wholesalers.
2. Analysis of the collected data to address the questions to be answered by the project.

About Reckitt Benckiser

Retailer Level

1. Retailers covered
• Spencers,sector 14,Gurgaon
• Bhagwati Deptt. Stores
• Shanti Superstore

2. Sales Mix or the brands stored by the company
• Dettol handwash
• Dettol antiseptic liquid
• Dettol soap
• Veet
• Mortein insect killer
• Mortein cockroach killer
• Harpic
• Lizol
• Colin glass cleaner

3. Ratio of fast moving and slow moving brands

4. Competitors prices of the listed brands
RB Product Price Competitor Product Price
Dettol Handwash Rs 55(500 ml) Savlon Hand Wash Rs 55 (500 ml)
Lifebuoy Handwash Rs40(200ml)
Harpic Rs 55(500 ml) Spencer Toilet Cleaner
Rs 47 (500 ml)
Sani Fresh Toilet Cleaner Rs 52 (500ml)
Kiwiclean Toilet Cleaner Rs 42 (500 ml)
Domex Toilet Cleaner Rs 52(500 ml)
DettoL Antiseptic Liquid Rs 18(70g) Savlon...

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MLA Citation

"Channel Management In Unorganized And Modern Trade". Anti Essays. 12 Dec. 2018


APA Citation

Channel Management In Unorganized And Modern Trade. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Channel-Management-In-Unorganized-And-Modern-62636.html