Running: CULTURE PROFILE OF PROCTOR & GAMBLE
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Proctor and Gamble is an American consumer goods company. The company was founded by William Procter and James Gamble in 1937, with the corporate headquarters in Ohio. The company is known for their consumer good products such as soap, laundry products, toothpaste and a myriad of home cleaning products.
“P&G’s mission is seeking to be the best with the goal to “create and deliver products, packaging and concepts that build winning brand equities.” They accomplish this through being strategically focused and operating “against clearly articulated and aligned objectives and strategies,” as well as only doing work that adds value. Furthermore, they state that “innovation is the cornerstone to our success,” Their criteria for success is benchmarking their performance “rigorously versus the very best internally and externally.” They strive to learn from their failures as a remediation tactic. Common language includes honesty, integrity, personal mastery, diversity, and sustainability. People included in P&G are those who “want to contribute to their fullest potential,” “achieve high expectations, standards, and challenging goals,” and have “outstanding technical mastery and executional excellence.” The reward for these people is stock ownership and ownership behavior. The criteria for intimacy is “doing what is right for the business with integrity” because this creates mutual success for the company and the individual. “Confidence” and “trust” are also important because employees must “work together… across business units, functions, categories and geographies.” Lastly, P&G’s
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ideology is to “challenge convention and reinvent the way we do business to better win in the marketplace,” which is essentially...