September 12, 2012
Wells Fargo SWOT Analysis
Founded in 1852, Wells Fargo has become one of the largest financial institutes in America. From banking to investments, Wells Fargo strongly values their customers by providing the proper tools that leads to their financial freedom. “We want to satisfy all our customer financial needs and help them succeed financially” (Our Vision: Where We’re Going" (2012), and unlike other banking institutes such as Bank of America, Citigroup, and JP Morgan Chase, Wells Fargo rated AAA by Standard and Poor during the financial crisis from 2007-2010 (Reference).
Wells Fargo, the second largest bank in the United States, headquarters is in San Francisco, California is “a nationwide, diversified, community-based financial services company with $1.3 trillion in assets”. Offering different services from banking to mortgage and consumer, Wells Fargo provides “commercial finance through more than 9,000 stores, 12,000 ATMs, and through other distribution channels across North American and internationally” (www.wellsfargo.com). Wells Fargo slogan is “Together we’ll go far” indicates the company’s’ determination being the highly recommended financial institute for their customers and stakeholders. A individual should know the institutes goals, values, and mission when banking, however for a person wanting to invest, he or she research Wells Fargo quarterly analysis.
Determining whether Wells Fargo will be a profitable investment, future stakeholders or investors should review the company’s SWOT analysis. A swot analysis is a technique used by managers who gives a quick overview of the company’s strategic situations. SWOT is an acronym that reviews both internal and external strengths, weaknesses, opportunities, and threats of a company (“Wells Fargo (swot Analysis)”, 2011). Conducting a SWOT analysis every quarter best suits large incorporations, such as Wells Fargo because it allows the...