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Below is an essay on "Guess" from Anti Essays, your source for research papers, essays, and term paper examples.

“GUESS” a retail, B2C business started with jeans in 1981 at California which has now grown to be one of the largest and most successful fashion brands in the world. Through innovative and creative design, good marketing strategy, and the wide distribution of fashion lifestyle products,   enable ‘GUESS’ to become one of the most widely recognised fashion company that provide young contemporary women’s, men’s, kid’s and baby markets. Due to its international licensees and distributors that help secured the global presence over the last twenty years, enable ‘GUESS’ to achieve a successful international presence. Furthermore, with the help of the international partners who are responsible for conveying the image and lifestyle of ‘GUESS’ in their respective territories; through the choices of store location, the products that they offer, and the marketing strategy that help to promote the brand, have provide an inspirational shopping environment that is true to the ‘GUESS’ image. ‘GUESS’ delivers the products and services of uncompromising quality and integrity consistent with their bands and image. Selling different types of fashion design apparels word wide. Their workers are trained in professional enrichment through an environment of open communication, teamwork, trust and respect. They provide good quality of services to their customers and provide efficient work. Committed to listening and responding to the needs of their customers, associates and business partners and also to honouring their own individual value.

Beside doing business, ‘Guess’ contribute fundraising for breast cancer research, gathering supplies for the victim of natural disasters, and also set up ‘THE GUESS FOUNTATION’ to support many organizations (eg. Education, AIDS research and treatment) they keep a good reputation and that why their outlets is now expand to different part of countries.

Guess has alot of potential in it. One of their strength is the favourable access of the...

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