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Marketing Plan Crocs

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Marketing Plan Crocs

8-11-2011

Contents
1. Executive Summary .........................................................................................................................4 2. Problem Statement ...........................................................................................................................5 3. External Analysis..............................................................................................................................6 3.1 Market Analysis..........................................................................................................................6 3.2 Market Segmentation .................................................................................................................6 3.2.1. Consumer Segmentation.....................................................................................................6 3.2.2. Merchant segmentation ......................................................................................................8 3.3.External Environment Analysis ................................................................................................10 3.2.1 Demographic .....................................................................................................................10 3.2.2 Economic...........................................................................................................................11 3.2.3 Social Cultural ...................................................................................................................12 3.2.4 Technological.....................................................................................................................12 3.2.5 Political..............................................................................................................................13 3.4. Competitor Analysis...

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"Marketing Plan Crocs". Anti Essays. 15 Dec. 2018

<http://snehaedu.com/free-essays/Marketing-Plan-Crocs-357145.html>

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Marketing Plan Crocs. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Marketing-Plan-Crocs-357145.html