In the year 1911, Frank C. Mars began the first MARS confectionary
company in Tacoma Washington. The first attempt at the company was small selling
butter cream candies. In 1920 Mars relocates himself to Minnesota where the “Nougat
House” was born. The candies that was produced for this company were called the”
Patricia chocolates,” the name deriving from his daughter. It was not until the year 1923
after many trial and errors, that Mars created the “Milky Way” and became a top selling
Once the Milk Way bar bumped their sales up to a seven hundred and
ninety three thousand dollar increase, they were able to hire a full time staff. His son
Forrest E. Mars decides to go into partnership with his father in 1929. Frank C. Mars
passes way in the year 1934 allowing his son to continue to run the business. In the year
1941 the M&M’s candy was then created.
Forest E. Mars decides to retire by the year 1969. The accomplishments
that he was know for were the Snickers bar, “Chappie” canned dog food, and
experimenting with radio advertising. Directors and family members continue to run the
company in his absence being that MARS is a private owned company. Paul S. Michaels
is president of the MARS global Management team that controls all six of their business
segments. In addition MARS has global advisors that deal with public policy,
geopolitical, macroeconomic issues and trends.
In the MARS Company there are six business segments; Pet care,
Chocolate, Food, Wrigley, Drinks and Symbioscience. The Pet Care segment has the
highest career rate employing thirty three thousand people across the country. The
Chocolate segment comes in next with fifteen thousand employed across nineteen
countries. The Wrigley segment is responsible for employing seventeen thousand across
forty eight countries. The Food...