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More Doctors Smoke Camels Essay

  • Submitted by: uholly9908
  • on November 17, 2013
  • Category: English
  • Length: 591 words

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Below is an essay on "More Doctors Smoke Camels" from Anti Essays, your source for research papers, essays, and term paper examples.

MORE DOCTORS SMOKE CAMELS

More Doctors Smoke Camels
Holly Updegraff
DeVry University

MORE DOCTORS SMOKE CAMELS
More Doctors Smoke Camels
Smoking tobacco kills.   “Each year, an estimated 443,000 people die prematurely from smoking or exposure to secondhand smoke and another 8.6 million live with a serious illness caused by smoking.” ( National Center for Chronic Disease Prevention and Health Promotion.) This fact is well known by many people today, but tobacco was not always linked to poor health.   For many years tobacco companies promoted smoking through advertisements. One ad in 1949 showed an older,   respectable gentleman , dressed in doctor’s attire,   smiling and holding a cigarette.   In large print across the bottom it read   “MORE DOCTORS SMOKE CAMELS THAN ANY OTHER CIGARETTE”.   This combination of graphic and text used several key strategies to convince the public to buy their product: appealing to credibility,   appealing to emotions and appealing to reasoning.

The doctor figure is used to provide credibility.   Most people look up to doctors and trust them to recommend and practice what is best for people’s health. The statement that “more doctors smoke camels” is effective alone,   but the ad also goes into more detail on the doctors accreditations. It highlights that the doctor is a “scientist, a diplomat and a friendly sympathetic human being all in one, no matter how long and hard his schedule”. This smart, kind and hardworking person smokes Camel cigarettes and implies that if you smoke Camel cigarettes, these characteristics are also true to you.

MORE DOCTORS SMOKE CAMELS
Now that the advertisement has gained the public’s trust it can appeal to their emotions. The words at the bottom highlight the amount of stress doctors experience. “He’s one of the busiest men in town. While his door may say Office Hours 2 to 4, he’s actually on call 24 hours a day.” The public can sympathize with this by understanding how demanding a doctor’s...

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"More Doctors Smoke Camels". Anti Essays. 11 Dec. 2018

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APA Citation

More Doctors Smoke Camels. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://snehaedu.com/free-essays/More-Doctors-Smoke-Camels-546202.html