April 16, 2012
Anthony De Veto
Organizational Issues: Greyston Bakery
Greyston Bakery (Greyston), as described in the Internet film, portrays itself as a social enterprise. It defines social enterprise as a double-bottom line enterprise, with both social and profit missions. Its social mission brings about its “open hiring” policy, which enables Greyston to provide everyone in the community with an opportunity for employment; more specifically, people in the community who are struggling economically. Greyston’s profit mission permits its profits to fund the Greyston Foundation. The Greyston Foundation provides community development work such as housing, childcare services, and health care services to the community (Liberty Mutual Insurance, 2010).
Greyston’s organizational issues include social responsibility, profitability, and ethical decision-making. These issues are important because they accurately define Greyston’s mission. Since 1982, Greyston has embraced social responsibility by extending business opportunities to those less fortunate, regardless of work history. Employees also receive fair wages, health benefits, profit sharing, training, and advancement opportunities. Additionally, social responsibility extends to the community through The Greyston Foundation, which encourages residents to build a path to self-reliance through the programs offered to them (Greyston Bakery, 2012).
The role of external social pressures
External social pressures have no bearing on Greyston because its main purpose is to sustain inner-city business development. Profitability for Greyston extends beyond merely increasing stock prices. Profits from the company fund The Greyston Foundation, its sole shareholder. Employees also enjoy the benefits through Greyston’s profit-sharing program (Greyston Bakery, 2012). Greyston is different from other organizations in that its socially responsible decision to...