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Pizza Hat Essay

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Laureate International Universities

SCHOOL OF BUSINESS
INTERNATIONAL BUSINESS MANAGEMENT

COURSE:
INTERNATIONAL MANAGEMENT

TOPIC:
APPLICATION EXERCISES – CHAPTER 6

STUDENT’S:
ALVAREZ SEIJAS, ANA LUCIA
ESCALANTE FIGUEROA, ROSA MARIA
PEREZ BAZAN, ROCIO
VASQUEZ NOVOA, MELISSA

TEACHER:
SAGASTEGUI TORIBIO, EDWIN

TRUJILLO – PERÚ
2012

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PIZZA HUT
Mission
Provide high-quality products and personal attention to each of our guests to achieve their faithfulness, with highly motivated and trained team, contributing to the development of the country and of our employees.
Vision
Being the most profitable franchise operators of Peru, faithfully respecting the values ​​that commit us, transmitting them to our customers, suppliers and society.
SWOT
The franchise has many strength that at first glance they may notice such as: The Franchise is positioned in many countries because of its quality, good service and experience. Provide pizzas made of 100% natural products, offering an affordable product that allows customers to purchase the service, of the name of the pizza.
STRENGTHS | OPPORTUNITIES |
1. Belonging to a franchise with the support of Banco de Credito del Peru.2. Strong brand as Pizza Hut is a brand recognized worldwide since 1957.3. Cutting edge technology across the enterprise according to the franchise. | 1. Growth of labor of young people.2. Greater economic power of a software development that facilitates customer better. |
WEAKNESSES | THREATS |
1. Distribution channels are few compared to other fast foods.2. Delayed customer service phone | 1. Lots of fast foods.2. Less wealthy |

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PERU
ENVIRONMENTAL ANALYSIS
  A. Political instability
Currently in Peru there is no specific legislation governing the exemption, it is the task of the government to establish a regulation that allows the development of the sector through the establishment of laws and...

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