Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Post It or Post It? Essay

  • Submitted by: DustinGale1
  • on November 18, 2013
  • Category: Shakespeare
  • Length: 3,130 words

Open Document

Below is an essay on "Post It or Post It?" from Anti Essays, your source for research papers, essays, and term paper examples.

COURSE SYLLABUS

COURSE INFORMATION

Course Name: Principles of Marketing

Course Number: BBA 482

Cohort Number: oBBA 024

Start/End Date: November 11, 2013 – December 15, 2013 (break 11/25-12/1)

Location/Room: Online

INSTRUCTOR INFORMATION

Name: Sonja Cheadle

Instructor Availability: Flexible.   Email anytime.   Call during waking hours (8:00 a.m.-10 p.m. cst).   All calls will be returned within 24 hours.

Email: sonjacheadle@fac.bakeru.edu

Phone: (816) 507-8552

COURSE DESCRIPTION
Principles of Marketing examines the nature of marketing and how it identifies and satisfies consumer needs. Learn about strategic marketing processes in an organization, the environmental factors that affect marketing, how consumers reach buying decisions, marketing research methodology, and the marketing mix elements, product, price, place and promotion.

COURSE OBJECTIVES
After completing Principles of Marketing, you should be able to

  * Determine the role consumer needs play in the development of products and services
  * Create methods to blend marketing mix (commonly known as the 4 Ps of marketing) elements into a cohesive program
  * Manage cross-cultural analysis to identify global market opportunities
  * Analyze consumer behavior to influence individual and family buying patterns
  * Classify the five steps in consumer decision making
  * Apply marketing strategies to different types of consumer products
  * Separate marketing elements based on product life-cycle changes
  * Analyze the factors that contribute to product success or failure
  * Measure the key factors influencing channel choice
  * Evaluate marketing options on the Internet, in e-commerce, and in other emerging opportunities

TEXT
Kerin, Roger A., et al. Marketing. 11th ed. Boston: McGraw-Hill/Irwin, 2013. Print.

ASSIGNMENT OVERVIEW

Sample Advertisements Total Points - 30
Submit two advertisements targeted at (any combination):...

Show More


Citations

MLA Citation

"Post It or Post It?". Anti Essays. 10 Dec. 2018

<http://snehaedu.com/free-essays/Post-It-Or-Post-It-547300.html>

APA Citation

Post It or Post It?. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Post-It-Or-Post-It-547300.html