Hello everybody, my name is Quang. Today I will present about the comparison in UK retail market and I chose 2 big companies in this industry which are Tesco and Waitrose for my presentation today. This is my content. Firstly, I will introduce about the background of Tesco and Waitrose. Then I will talk about their products and services. Thirdly, I talk about the achievement of both companies and then move to finance area of them. Finally is my conclusion.
Let start with the background. Tesco was founded in London by Jack Cohen in 1919. At present, Tesco now operate in about 14 countries around the world such as UK, China, Poland, and USA and employ over 500,000 people. Tesco PLC includes Tesco Extra, Tesco Metro and Tesco Express.
Waitrose was established in 1904 by 3 persons who are Waite, Rose and Taylor. Waitrose was taken over by John Lewis Partnership in 1937 therefore Waitrose become a part of John Lewis until now. At present, Waitrose just operate inside United Kingdom. For example are Britain, Wales, and Scotland with around 37000 employees. However, Waitrose are aiming to growth outside UK and especially the Asia Market.
This is the pie chart, which shows the Market share of Retail market in UK. As we can see, Tesco now is the largest supermarket in the industry own 24% that is much higher than 4% of Waitrose.
We can buy anything we need for our daily life in both Tesco and Waitrose. For example, foods such as meat, vegetables, fruit or Household equipment like dishwasher, light bulb or products for Health like hair care, oral care and cosmetics. The main different between Tesco and Waitrose is price and quality. Tesco supply good quality of product with reasonable price. On the other hand, the quality of Waitrose’s products is better than Tesco but higher prices. Because of customers prefer a cheaper price so Tesco become their first choice. However, Waitrose now try to reduce their price to attract more consumers and gain more market share....