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Role of T.V Media Contents in Reshaping Perception of Educated Youth a Case Study of Gujrat Regarding T.V News and Current Affair

  • Submitted by: Scorpionking1
  • on November 18, 2013
  • Category: Social Issues
  • Length: 3,218 words

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Below is a free excerpt of "Role of T.V Media Contents in Reshaping Perception of Educated Youth a Case Study of Gujrat Regarding T.V News and Current Affair" from Anti Essays, your source for free research papers, essays, and term paper examples.

Role of T.V Media Contents in Reshaping Perception of Educated Youth

A Case Study of Gujrat Regarding T.V News and Current Affair

Arshad Ali (PhD) 1, Aneela Karamat (M Phil Fellow) 2,

Syed Ali Hassan (M Phil Fellow) 3

1(Assistant Professor, Email: arshad.ali@uog.edu.pk

Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, Pakistan)

2 (Email: anilakaramat.karamat@gmail.com

Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, Pakistan)

3 (Email: peacemind.world@gmail.com

Centre for Media and Communication Studies, University of Gujrat, Post code 50700 Gujrat, Punjab, Pakistan)

Abstract

Today media is more corresponding, tricky and dependent on the dominant elites.   This has become increasing concern considering the extreme media effects can have over the perceptions of its viewers. The electronic media (TV) of Pakistan and its one way information effects on educated youth of Gujrat. In current scenario TV media have been unsuccessful to provide the public interest. Therefore, survey sample size 100 took from Gujrat educated youth findings of paper represents that mostly educated youth rely on TV media information and discuses it with peer and family group. It also clearly the educated youth of Gujrat still has doubts over the sources and reliability of information being provided to them. However, electronic media outlets provide the information that set the agenda of educated youth.

Keywords: Educated youth, electronic media, T.V, one side information, News content, perception

Introduction

Today world mass media consider as a most powerful tool to educate and change the perception and behavior.   Many   media   gurus   assume   that TV   media   may   influence   the   perceptions   of   the   educated Youth   hugely. Among young, adults and worldwide television has become the dominant medium (UNICEF). Media effects are changes in knowledge, attitude,...

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MLA Citation

"Role of T.V Media Contents in Reshaping Perception of Educated Youth a Case Study of Gujrat Regarding T.V News and Current Affair". Anti Essays. 16 Dec. 2018

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APA Citation

Role of T.V Media Contents in Reshaping Perception of Educated Youth a Case Study of Gujrat Regarding T.V News and Current Affair. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Role-Of-T-v-Media-Contents-In-546975.html