CONSTRAINTS AND OPPORTUNITIES FOR FEMALES INTERIOR DESIGNERS IN RIYADH, SAUDI ARABIA
STUDY IN RESPONSE TO THE UNEMPLOYMENT CHALLENGES AND THE TRADITIONAL RESTRICTIONS OMPOSED ON FEMALES IN SAUDI ARABIAN SOCIETY
HAIFA ABDULAALI ALADEL
Abstract Saudi female interior designers (IDs) currently experience several obstacles that prevent them from establishing start-up enterprises in Riyadh, Saudi Arabia (SA). In the first stage of this research, qualitative research methods, incorporating the Theory of Planned Behaviour, will be used to further understand the specific obstacles encountered. A case study of Nadia Bakhurji, the internationally successful Saudi female interior designer and entrepreneur, will be undertaken. In addition, three newly qualified, female Interior Design graduates, who are planning to start their own enterprises, have been selected as case studies and will be closely observed, in order to examine the obstacles they encounter. The case studies will be triangulated with interview responses from male and female professionals and students in the field, drawing on secondary data in the form of a Literature Review. Data from respondents will be analyzed, using the following categories: respondents’ perception toward the participation of Saudi female interior designers, challenges facing Saudi female interior designers and suggested advice for those Saudi female interior designers who intend to create new start-up enterprises in a male dominated society strongly influenced by traditional values. The next stage of this research will involve the use of quantitative research methods using a questionnaire format, in order to evaluate the reliability of the qualitative data. This study will attempt to identify factors hindering the success of entrepreneurial ventures for women graduates in Interior Design, whilst suggesting possible strategies for Saudi female interior designers, in order to...