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Smileco Report

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Report on ‘Training at SmileCo’ case.
Executive summary
SmileCo is a leading confectioner in the FMCG market, with many famous brands in its portfolio. After acquiring a rival company, Reedley, they have a sales team of over 200 in the UK, including regional managers.
Because of this they faced some problems with timely market information from their sales force and up-to-date information on the company and competitor specifics.
To solve these problems SmileCo turned to Pollack Learning Alliance to make special training programme.
This report will look at:
  * Problems with the current information system
  * Main needs
  * Meeting company needs
  * Testing of the system
  * Types of training
  * Post-training support
  * Documentation
Problems with the current information system:
  * Lack of information and out-of-date information
  * Staff can’t afford to spend time in the office completing what they see as a complicated database; it just gets left
  * Internal training for the regional managers was   inadequate and they weren’t equipped to train their staff
  * Sales team from Reedley have only had very ad-hoc informal training with the system
Main needs:
  * Training for the new iPAQ system implementation; need to ensure that the regional managers buy in
  * Updating sales skills ( sales staff should become more ‘pro-active’ in their approach to selling
  * Team building is needed

Meeting company needs:
  * Trainers to work with SmileCo’s field force before designing the training programme
Testing of the system:
  * They will identify some sales people who will be ‘power users’ – to be trained separately before the system is introduced and to help with training programme development
Types of training:
  * Training will be over two days
  * It will be a combination of face-to-face instructor-led training on Day 1 and in-store coaching and assessment on Day 2
  * It will be one trainer per...

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"Smileco Report". Anti Essays. 15 Dec. 2018


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Smileco Report. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Smileco-Report-357881.html