Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Strategy and Business Models of Ibm Essay

Open Document

Below is an essay on "Strategy and Business Models of Ibm" from Anti Essays, your source for research papers, essays, and term paper examples.

Contents
Strategy 1
IBM Growth Initiatives 1
Smarter Planet 1
Growth Markets 2
Business Analytics and Optimization 2
Cloud Computing 3
Business Model 3
Business Segments and Capabilities 3
Global Services 4
Global Business Services (GBS) 4
Software 5
Systems and Technology 6
Global Financing 7
IBM Worldwide Organizations 7
Sales and Distribution 7
Research, Development and Intellectual Property 8
Enterprise Transformation 9
Integrated Supply Chain 9

IBM: Current Business Scenario
Strategy
Despite the volatility of the information technology (IT) industry over the past decade, IBM has consistently delivered excellent performance, with a steady track record of sustained earnings per share growth. The company has shifted its business mix, exiting certain segments while increasing its presence in higher-value areas such as services, software and integrated solutions. As part of this shift, the company has acquired over 120 companies since 2000, complementing and scaling its portfolio of products and offerings. IBM’s clear strategy has enabled steady results in core business areas, while expanding its offerings and addressable markets. The key tenets of this strategy are:
• Deliver value to enterprise clients through integrated business and IT innovation;
• Shift the business mix to higher-value areas; and
• Become the premier globally integrated enterprise
These priorities reflect a broad shift in client spending toward integrated solutions, as companies seek higher levels of business value from their IT investments. IBM has been able to deliver this enhanced client value thanks to its industry expertise, understanding of clients’ businesses and the breadth and depth of the company’s capabilities. Consistent with this strategy IBM is leveraging its capabilities to build and expand strong positions in targeted growth areas.
IBM Growth Initiatives
IBM’s growth initiatives include Smarter Planet, Growth Markets, Business...

Show More


Citations

MLA Citation

"Strategy and Business Models of Ibm". Anti Essays. 13 Dec. 2018

<http://snehaedu.com/free-essays/Strategy-And-Business-Models-Of-Ibm-357828.html>

APA Citation

Strategy and Business Models of Ibm. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Strategy-And-Business-Models-Of-Ibm-357828.html