SWOT analysis of Ralph Lauren
Ralph Lauren's retail stores focus on showcasing the "World of Ralph Lauren" by offering a wide selection of luxury products to customers.
Polo Ralph Lauren is a premier global player in the design, distribution and marketing of lifestyle products such as men’s, women’s and children’s apparel, accessories, fragrances and home furnishing.
The largest part of its revenues come from its wholesale division, which sells Ralph Lauren products to department stores Ralph Lauren has taken complete control of its own brand in Asia providing more control over the company.
The company has managed to beat analyst estimates in an especially poor season for consumer spending through controlling costs and increased sales in Europe.
Ralph Lauren's operations fall under three primary categories: Wholesale, Retail, and Licensing.
The company can target a large range of customers through its relationship with large department stores from Europe to Asia and America.
Ralph Lauren's retail segment operates through the chain of 326 retail and factory outlet stores, as well as the company's online store.
Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design
Due to exchange rates, in fiscal 2008, those fluctuations led to a loss of $6.4 million
Though having stores throughout the world exposes the company to multiple different markets; it also exposes the company to the whims of changing exchange rates.
Although there is a diverse range of products within the Ralph Lauren brand, it is largely dependant on its Ralph Lauren polo tops and “Create you own” polo which enables you to choose the colour of the polo and horse and the fit of the top that you would like.
Although there are stores all over the world, this results in the buying and selling in different currencies which leaves cost...