The vicious circle created by a capitalist society in "The Room"
Since the industrial revolution, economy became an important aspect of society. The corporate world launched amazing marketing campaigns in order to convince entire populations to buy their products and enter the consumption circle. However, who never wanted to fly away from that reality or escape his iPhone for a while? In "The Room," the author, Ray Russell employs satirical processes as irony and exaggeration to emphasize how companies encroach our private life. The author uses Bob Crane, a normal citizen, to demonstrate the psychological repercussions created by the marketing world.
First of all, the author employs exaggeration to emphasize how advertisements can disrupt daily life. The story begins with Bob Crane's alarm clock waking him up. A commercial jingle goes out from the alarm speakers while his first though of the day concerns a brand. Even his room has become an ads display. "Then he starred at the ceiling: it was still blank. Must be pretty early, he told himself. As the Coffizz slogan slowed faded in on the ceiling." (Russell, p.1) The exaggeration allows the author to accentuate and dramatize his main idea. By placing publicity on the ceiling of Crane's room, the author emphasizes the idea behind mad capitalism; boundaries concerning citizens' private life do not exist. To confirm this fact, Russell continues describing Crane's room as a publicity exposition. The printed messages on the sheets, pillowcase and blankets illustrate a world full of non-sense where private property has been replaced by the will to make more and more money.
Secondly, Russell makes an appropriate use of dramatic irony to demonstrate the vicious circle created by a society that lost his power to corporations. At the end of the story, Crane wants to escape his reality by renting an old school apartment. However, as he gets the keys, the apartment's owner calls someone telling her...