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Wordpress as a Lead Generating Machine Essay

  • Submitted by: gpayal4
  • on November 17, 2013
  • Category: Miscellaneous
  • Length: 753 words

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Below is an essay on "Wordpress as a Lead Generating Machine" from Anti Essays, your source for research papers, essays, and term paper examples.

WORDPRESS AS A LEAD GENERATING MACHINE Wordpress is an open blogging system and content management system (CMS) which runs on a web hosting service. It is a free blog service available to all. Wordpress can be reached on wordpress.org and wordpress.com. The former is available with plugins, widgets, themes and many more to fetch more from just a blogging system. Whereas latter can be used to avail a quick free blog service with other paid features. Wordpress is a popular software founded by Matt Mullenweg and Mike Little. It was released in 2003. Its features include themes, plugins, widgets, multi-blogging, multi-user, permalink structure, search engine friendly, integrated link management and many more. These are the features which are responsible to make wordpress an effective lead generating machine. In modern times, businesses need to build their websites with a focus of generating leads. Wordpress is one such tool which facilitates this facility to businesses. Below with its plugin architecture we see how it can be converted into a lead generating machine:  WP connect:- A solid lead generating plugin for any wordpress site. Initially, it has four lead generating features namely Call Back, Book Now, Contact, Promotions. Its version 2 has additional powerful lead generator named Newsletter or Subscribe. WP connect is a tool which directly connects the customer with the site owner. When anybody subscribe or use any of these features of WP connect, a pop-up email automatically send to site owner. It thus creates sales leads and connects business owner with its customer.  Local Lead Generator:- This social media plugin helps in generating social business through facebook, RSS feeds, Twitter, Google+ etc. Customer through these plugins directs to the Landing pages, Blog posts, Product pages etc. which provides them more information about a particular product or service. Through RSS feeds customer can update himself about particular product or service. This is a...

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MLA Citation

"Wordpress as a Lead Generating Machine". Anti Essays. 12 Dec. 2018


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Wordpress as a Lead Generating Machine. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://snehaedu.com/free-essays/Wordpress-As-A-Lead-Generating-Machine-546615.html